MommyParties recently engaged with Innovation First, the company behind the popular robotic HEXBUG toys, to help create buzz around their limited-edition Halloween offerings- the HEXBUG Halloween Zombie and the Glow in the Dark HEXBUG Nano. In the weeks leading up to Halloween, houses across the country were crawling with these creepy critters. Moms and dads went all out for the party, whipping up MommyParties suggested recipes like Zombie Punch and Mummy Dogs, and the results were hauntingly spooktacular.
- More than 2,300 families were introduced to HEXBUGs through the program
- 60% of hosts told more than 21+ other moms about the party, resulting in a direct word of mouth reach of 3000. Secondary word of mouth impressions totaled nearly 20,000
- There were more than 140 blog posts, reaching more than 350,000 readers
- 91% of hosts reported that they intend to purchase HEXBUG products in the future
What Mom’s Are Saying: